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Going Attractions: The Definitive Story of the American Drive-In

Going Attractions: The Definitive Story of the American Drive-In

Director: April Wright

Available now streaming and on DVD

Released June 6, 2013

10 Year Anniversary!

“Going Attractions: The Definitive Story of the American drive-in Movie” is an 85 min feature length documentary which chronicles the life story of the drive-in from its inception in 1933 though the peak in the late 50s, the decline in the 1980s, to the present day resurgence. 


“Going Attractions” was independently released theatrically via direct bookings and played in over 60 indoor and outdoor theatres as well as film festivals in the U.S., Canada and Australia including the fabulous Egyptian Theatre in Los Angeles and Bengies Drive-in in Baltimore. 


U.S. Box Office was $52,458 as reported by Box Office Mojo, a huge success for a theatrically released documentary, let alone an independently released documentary without the power of studio marketing behind it.  The film ranks as #110 of top movies about the world of movies. 


“Going Attractions” was featured on NPR, BBC World News, USA Today, the Chicago Tribune, CNN/Time, and the BBC series “Talking Pictures.”  A clip from “Going Attractions” was featured in the Jennifer Aniston movie “Cake” for which she received a Golden Globe nomination. 


Gravitas Ventures is the digital distribution partner for “Going Attractions,” making the film available on-demand from every major cable provider in the US and Canada during the summer of 2014.  The film is also available on iTunes, Amazon Prime, Vudu, Playstation Network, Xbox Live, Seed & Spark and Google Play.  Via our DVD and Educational distribution partner Passion River Films, the movie is also available online at Best Buy, Target, Walmart, and Barnes & Noble. 

Thank you to United Drive-In Theatre Owner Association and

Going Attractions: The Definitive Story of the American Drive-In Movie

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Not only does "Going Attractions" generate a warm sense of nostalgia for those not-quite-extinct days of drive-in theaters, but Wright also does a nice job of placing that particular cultural phenomenon in historical context.

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